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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Bed Bath & Beyond in Markham, Ontario, 2018.This location was among the last in Canada, closing in April 2023. Bed Bath & Beyond was an American big-box retail chain specializing in housewares, furniture, and specialty items.
A long line of blindfolded office workers approaches a cliff. One by one, the workers plunge to their deaths, while a voiceover states that Macintosh Office will soon be announced. The person at the end of the line then stops and removes his blindfold, taking in the situation before turning around and seeing another line of people approaching.