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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
The website that would eventually become Yellowpagesgoesgreen.org originally launched in April, 2010 as InteractiveCities.com; using their lack of a print/paper-based format as a marketing tool to appeal to environmentally conscious consumers, this privately owned online business directory consisted of a basic neighborhood Yellow Pages search engine.
It combined the former directory operations of Illinois Bell, Indiana Bell, Michigan Bell, Ohio Bell and Wisconsin Telephone. Ameritech Publishing published telephone directories in Indiana, Ohio, Michigan, and Wisconsin. Directories in Illinois were made in a joint venture with R. H. Donnelley.
Loren Berry became known as "Mr. Yellow Pages." His motto was "It CAN be done!" He expanded his operations to Europe, where the product is called the Golden Pages. The company sold advertising space and handled production for many of the local Yellow Pages. It was sold to BellSouth Corp. in 1986. Terms were not disclosed, but industry observers ...
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[2] It changed its name to the Association of North American Directory Publishers in 1919. [ 3 ] [ 4 ] It has held annual meetings starting in 1899 and has published the Directory Bulletin . [ 5 ] Officers have included George W. Overton and Ralph Lane Polk . [ 6 ]