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This pair of Nike Air Max SC sneakers features a timeless design and cushioned fit—and it’s only $68 this weekend (plus another 20% off with that code). This sneaker comes in 12 designs, with ...
Nike Air Max is a line of shoes produced by Nike, Inc., with the first model released in 1987.Air Max shoes are identified by their midsoles incorporating flexible urethane pouches filled with pressurized gas, visible from the exterior of the shoe and intended to provide cushioning to the underfoot.
The Air Max 97 was redone 20 years after the first-ever release of the Nike Air Max 97 (First released in 1997). It featured an all white colour with a remodelled tongue and Nike tag with 'AIR' in bold black writing along the midsole. It was later released in an all grey 'Menta' colour which was exclusive in women's sizes.
Sneakers in South Africa, known as "takkies", have become status symbols. They grew into a "bubblehead" subculture that favors Nike bubble-soled trainers, such as the Nike Air Max line. [18] In the mid-1990s the line, particularly the Air Max 95, experienced such a surge of popularity in Japan that it led to a phenomenon known as "Air Max hunting".
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Nike had a similar share of the market, with the Air Max and similar shoes such as the Air Force One which was released in 1982. High-tops, especially of white or black leather, became popular. Other sportswear brands released popular shoes - Reebok had the Reebok Pump, Converse released the Cons and New Balance had the Worthy 790.
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