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Price per unit metrics allow marketers to "calculate meaningful average selling prices within a product line that includes items of different sizes." [ 1 ] Many brands or product lines include multiple models, versions, flavors, colors, sizes, or — more generally – stock-keeping units (SKUs) .
A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare products based on price, features, reviews and other criteria.
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Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).
GMV includes any fees or other deductions which a seller might calculate separately. Site revenue comes from fees and is different from the monetary-value of items sold. [1] GMV for e-commerce retail companies means the average sale price per item charged to the customer multiplied by the number of items sold.
It is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign or an ad message in a given medium. [2] [3] The "cost per thousand advertising impressions" metric (CPM) is calculated by dividing the cost of an advertising placement by the number of impressions (expressed in thousands) that it generates.
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