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A soft launch, also known as a soft opening, is a preview release of a product or service to a limited audience prior to the general public.Soft-launching a product is sometimes used to gather data or customer feedback, prior to making it widely available during an official release or grand opening.
Soft launching is the method of launching a missile (such as an anti-tank guided missile) in such a way that the rocket motor ignites outside of the launch tube; the missile is ejected non-explosively.
To address this shortcoming without increasing recoil to an unacceptable level, the Javelin system uses a soft launch mechanism. A small launch motor using conventional rocket propellant ejects the missile from the launcher, but stops burning before the missile clears the tube. The flight motor is ignited after a delay to allow sufficient ...
Soft launch (missile) T. Transporter erector launcher; Typhon missile launcher; V. Vertical launching system; W. WS2600 This page was last edited on 31 July 2014, at ...
Soft launch or opening [ edit ] In the case of physical establishments, its grand opening might be preceded by a "soft opening" or " soft launch " in which the establishment begins to operate with little promotion to allow testing of operations, procedures, and facilities.
The CAMM (Common Anti-Air Modular Missile) is a family of surface-to-air missiles developed by MBDA UK for the United Kingdom. CAMM is derived from, and shares some common features and components with, the Advanced Short-Range Air-to-Air Missile (), but with updated electronics, a soft vertical launch system, and an active radar homing seeker.
The NLAW is a man-portable, soft-launch, and confined-spaces (saltwater countermass) system, [32] allowing the missile to be fired from almost anywhere; the operator can safely fire through any window of a room no bigger than 4 x 2.5 x 2.5 m (high). [8]
Stunting is typically used to generate publicity and audience attention for upcoming changes to a station's programming, such as new branding, format, or as a soft launch for a newly-established station. Occasionally, a stunt may be purely intended as publicity or a protest, and not actually result in a major programming change.