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Campbell's is ditching the soup — at least in name. Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly ...
Company cites excess capacity: Campbell Soup closes Toronto plant, cuts 380 jobs A phased shutdown of Campbell's plant in Tualatin, Oregon, is to be completed by July 2026. The first phase will ...
Campbell's will also be far from alone if investors choose to vote in favor of the name change. As Food In Canada pointed out, Dunkin' Donuts changed its name to simply Dunkin' in 2018, and Krispy ...
In March 2008, Campbell's Soup was rebranded as Batchelors Condensed Soup in the UK and Erin in Ireland when the license to use the brand name in those countries expired. Premier Foods , headquartered in St. Albans , Hertfordshire , bought the Campbell Soup Company in the UK and Ireland for £450 million ($830 million) in 2006 but was licensed ...
Last year, Campbell’s snack sales grew 13%, while its soups grew 3%. Legacy food companies like Campbell are pivoting to gain a larger share of the snack market, valued at more than $200 billion ...
Campbell Soup Company acquired the company in 2012 for US$1.55 billion. [1] In April 2019, Bolthouse Farms again fell in the hands of a private equity firm when it was bought from Campbell by an affiliate of Butterfly Equity for US$510 million. [2]
Soup is good food, but apparently not so great when it comes to branding these days. Campbell’s Soup has decided to change its name, dropping its flagship product from its branding after 155 years.
Campbell is ready to drop the soup — at least from its official name. The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as ...