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Thanks to its rebranding, the company’s made a big comeback — clearing $1 billion in profit in three of the last four years — and is arguably leading the charge for the future of online banking.
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
“We develop over 1,000 names, and we slaughter every one of those darlings except for one,” said Anthony Shore of the naming process.
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.
America Online CEO Stephen M. Case, left, and Time Warner CEO Gerald M. Levin listen to senators' opening statements during a hearing before the Senate Judiciary Committee on the merger of the two ...
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name.The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.
Kelseys' parent company Recipe Unlimited has been going through an era of rebranding and renovations including its location at 1011 The Queensway Etobicoke, Ontario [2] where the company is piloting a new restaurant design that features an emphasis on a newer style of Kelseys dining experience. Many under-performing Kelseys restaurants have ...