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  2. Netflix, Redbox and More of the Best and Worst Company ... - AOL

    www.aol.com/netflix-redbox-more-best-worst...

    A company’s logo and tagline leave a lasting first impression on consumers that can either make or break a business. Good rebranding can effectively update a company’s look to reflect...

  3. Kum & Go is going away. Its new owner is rebranding all of ...

    www.aol.com/finance/kum-going-away-owner...

    Kum & Go, the Midwestern gas station chain that gained national fame for the immature snickers its name often receives, is making a change.

  4. Meet the ‘professional namer’ who directed Accenture’s $100 ...

    www.aol.com/finance/meet-professional-namer...

    “We develop over 1,000 names, and we slaughter every one of those darlings except for one,” said Anthony Shore of the naming process.

  5. List of companies named after people - Wikipedia

    en.wikipedia.org/wiki/List_of_companies_named...

    This is a list of companies named after people. For other lists of eponyms (names derived from people) see Lists of etymologies . All of these are named after founders, co-founders and partners of companies, unless otherwise stated.

  6. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  7. Brand licensing - Wikipedia

    en.wikipedia.org/wiki/Brand_licensing

    Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.

  8. Kelseys Original Roadhouse - Wikipedia

    en.wikipedia.org/wiki/Kelseys_Original_Roadhouse

    Kelseys' parent company Recipe Unlimited has been going through an era of rebranding and renovations including its location at 1011 The Queensway Etobicoke, Ontario [2] where the company is piloting a new restaurant design that features an emphasis on a newer style of Kelseys dining experience. Many under-performing Kelseys restaurants have ...

  9. Elon Musk was just forced to reveal who really owns X. Here’s ...

    www.aol.com/finance/elon-musk-just-forced-reveal...

    The stake in X comes via the Lawrence J. Ellison Revocable Trust, the principal business of which, per an SEC report filed in 2008 and seen by Fortune, is to "hold the assets and estate of Mr ...