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Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Since Lady Gaga's "Bad Romance" in 2009, every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. In November 2005, a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach 1,000,000 views. [ 1 ]
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The two-minute short film was heavily critical of the presidency of George W. Bush and was a clear endorsement of the presidential campaign of Barack Obama. [3] The 2008 video was nominated for the Favorite User Generated Video award at the 35th People's Choice Awards. In 2020 a new ad campaign "Checking in, that's Whassup" was created by ...
12. Samsung - Olympic Anthem (2016) This Samsung ad made for the 2016 games in Rio de Janeiro is an uplifting place to start our advertising journey. It stitches together lyrics from several ...
"You Will" was an AT&T marketing campaign that launched in 1993, consisting of commercials directed by David Fincher. [1] [2] Each ad presented a futuristic scenario beginning with "Have you ever…" and ending with "…you will. And the company that will bring it to you: AT&T." The ads were narrated by Tom Selleck. [1]
Variety’s 2024 Culture Catalysts Impact report includes the people behind memorable activations from “Bridgerton,” marketers keeping “Call of Duty” high on the lists of gamers and the ...