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The brand's "Owner's Club" and "247" collections are two of its most popular, featuring an assortment of sweatshirts, T-shirts, and long-sleeves. SHOP REPRESENT SHOP FARFETCH Esquire
In the 2010s, some streetwear brands were coveted as much as the most historically elite fashion brands. Complex Magazine named Stüssy, Supreme , and A Bathing Ape as the top streetwear brands, [ 9 ] and many went on to collaborate on prized high fashion capsule collections such as Supreme x Louis Vuitton , Fila x Fendi, A Bathing Ape x Comme ...
In 2011, Complex Magazine ranked FUCT as the 7th greatest streetwear brand "of all time". In his ranking of the brand, author Bobby Hundreds stated there was "a reason why a good chunk of the top contenders [on the list had] stolen fragments of their identity from Brunetti's creations." [17]
The brand is credited with helping popularize streetwear's visibility in high fashion. [2] Billionaire Boys Club debuted in Williams' 2003 "Frontin'" music video. In 2004, Ice Cream, originally a subsidiary of Billionaire Boys Club, unveiled its skate-centric footwear line, licensed by Reebok.
Urbanwear brands like Cross Colours, Walker Wear and FUBU, among others, resonated with audiences that weren’t being serviced, much like how Supreme and Stussy serviced the skate community.
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