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He added, "It's a tribute to the Coca-Cola Company that the number of its former employees are on the management team helping Pepsi-Cola move up." [ 20 ] Steele is credited with helping push the change of the old Pepsi slogan "twice as much for a nickel, too" stating it was a liability to the company, reducing Pepsi to the "poor man's Coca-Cola".
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The Wall Street Journal writer Stephanie Capparell argues in her book The Real Pepsi Challenge that Boyd faced a more difficult challenge than Jackie Robinson in breaking the color barrier of corporate America. By doing the same work and competing for the same jobs as white people, Boyd's team presented more of a threat to the average white man.
On April 20, 2009, PepsiCo offered to buy the remaining portion of PepsiAmericas, at an offer of $23.27 – or $11.64 plus 0.223 PepsiCo shares – in exchange for each PepsiAmericas share. [1] In August 2009, PepsiCo also made an offer for Pepsi Bottling Group , the world's largest bottler of Pepsi-Cola products.
With nostalgia for the '90s showing no signs of slowing down, a new Netflix docuseries is turning its attention to the soda wars that consumed the early half of the decade and an unexpected ...
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
1989: Pepsi-Cola commercial with Madonna named: "Make a Wish". Part of a sponsorship deal to finance a tour. [15] [16] The two-minute commercial portrayed Madonna back in time to revisit her childhood memories. [17] 1992: Pepsi-Cola Commercial with Michael Jackson named: "Dreams". The song used in the commercial is Jackson's "Who is it".
Pepsi has introduced Colachup, a cola-infused ketchup, for its first-ever condiment, dividing fans. It will be available in select baseball stadiums on July 4.