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Kendall joined the Pepsi Cola Company in 1947, working at a bottling plant in New Rochelle, New York. After a later stint as a delivery driver, Kendall became a sales representative and rose through the sales ranks becoming a marketing vice president in 1956. He headed up Pepsi's international operation in 1957 and became the CEO in 1963. [1]
He added, "It's a tribute to the Coca-Cola Company that the number of its former employees are on the management team helping Pepsi-Cola move up." [20] Steele is credited with helping push the change of the old Pepsi slogan "twice as much for a nickel, too" stating it was a liability to the company, reducing Pepsi to the "poor man's Coca-Cola".
"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you." [13] Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled. [14] The stylized Pepsi-Cola wordmark used from 1951 to 1971.
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...
Pepsi Invaders (erroneously identified as Coke Wins and Coke Invaders) is a non-commercially released 1983 fixed shooter video game developed by Atari, Inc. for the Atari 2600. It was commissioned by The Coca-Cola Company to be handed out to salespeople at their 1983 sales convention.
In the mid-1990s, PepsiCo aired a series of commercials aiming to promote their Pepsi products and associated point system. [2] According to this system, purchasing Pepsi products allowed customers to collect points that could be used to claim prizes such as T-shirts or sunglasses. [2]
"When the sun hits that black rock during the day the temperature can go up to 120 degrees on the surface, and drop to 40 degrees at night," according to Douglass Kwart, a freelance objects conservator who was overseeing the conservation program at PepsiCo as of 1991. "That change puts the stones through tremendous stress, because of contraction.