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Budweiser Select, or Bud Select, is a light pale lager that contains 4.3% ABV and 99 calories per 12 US fl oz serving (1,170 kJ/L). [5] Anheuser-Busch has aggressively promoted Budweiser Select. Its slogan was "The Real Deal".
The brand was Anheuser-Busch's first widely-distributed light beer, followed by Michelob Light and Bud Light, introduced in 1978 and 1981, respectively. (Bud Light's name was also shortened from its original "Budweiser Light.") Natural Light was originally priced at Budweiser levels, which has traditionally been considered part of the "premium ...
In the United States, most mass-market light beer brands, including Bud Light, Coors Light, and Miller Lite, have 4.2% ABV, less than ordinary beers from the same makers which are 5% ABV. [ 19 ] In Sweden, low alcohol beer is either 2.2%, 2.8% or 3.5%, and can be purchased in an ordinary supermarket whereas normal strength beers of above 3.5% ...
“Michelob Ultra has been on a path to surpass Bud Light as the #1 brand on draft (by total taps) for a number of years. The news is Michelob Ultra did it — we have a new #1.”
Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined ...
Over the last four-week period, Bud Light sales are down 27.1% from a year ago, whereas Miller Lite is up 7.8% and Coors Light grew 15.3%, according to data from Bump Williams Consulting.
In addition to the regular Budweiser, Anheuser-Busch brews several different beers under the Budweiser brand, including Bud Light, Bud Ice, and Bud Light Lime. In July 2010, Anheuser-Busch launched Budweiser 66 in the United Kingdom. Budweiser Brew No.66 has 4% alcohol by volume, and is brewed and distributed in the UK by Inbev UK Limited. In ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.