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PureVia is a stevia-based low calorie sugar substitute developed jointly by PepsiCo and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant. [1] It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient.
Truvia (also shown as truvía) is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. [1] Truvia is made of stevia leaf extract, erythritol, and natural flavors.
In 2010, Crystal Light launched Pure Fitness, a "naturally-sweetened" low-calorie fitness drink mix [14] which is sweetened with sugar and Truvia, a sweetener derived from the stevia plant. It is currently sold in "On The Go" packets. [15]
Stevia rebaudiana extracts and derivatives are produced industrially and marketed under different trade names. Rebiana is an abbreviated name for the Stevia extract, rebaudioside A. [36] Truvia is the brand for an erythritol and rebiana sweetener concoction manufactured by Cargill and developed jointly with the Coca-Cola Company. [37]
PureCircle was founded in 2001 [3] and incorporated into PureCircle Ltd. in 2007. From its inception the company has created and continues to operate a vertically integrated supply chain for high-purity stevia from crop cultivation through extraction, production and final product distribution.
Dried and powdered Stevia leaves. In a few species of plants the leaves are sweet and can be used as sweeteners. Stevia spp. can be used whole, or dried and powdered to sweeten food or drink. Uniquely, stevia contains no carbohydrates or calories. [17] Jiaogulan (Gynostemma pentaphyllum), has sweet leaves, although not as sweet as Stevia. [18]