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Southwest Airlines is shifting to assigned seats for the first time in its history, a change that will allow the low-fare carrier to charge a premium for some of the seats on its planes.
Southwest Airlines is revealing new details about its assigned seating initiative.. Following its July 2024 announcement that its open seating policy was ending, the Dallas-based airline is ...
Jul. 25—For the first time since its founding more than 50 years ago, Southwest Airlines will move from an open-boarding system to assigned seating. It was part of multiple new initiatives the ...
The airline said surveys showed that 80% of its customers — and 86% of “potential” customers — want an assigned seat. Jordan said open seating was the top reason that travelers cited for choosing another airline over Southwest. Some Southwest passengers reacted with sadness and disappointment to news that open seating is going away.
According to Southwest 80% of its customers and 86% of passengers who choose other airlines want assigned seats. Southwest has found itself under pressure from an activist shareholder group ...
The airline hopes moving to assigned seats and revamping its boarding process will broaden Southwest's appeal to both new and existing customers, four out of five who prefer assigned seats ...
Here’s how it works: Instead of being assigned a seat when they buy a ticket, Southwest customers check in exactly 24 hours before departure to secure their spots in boarding lines.
Southwest Airlines is ending open seating and will offer extra legroom seats on its airplanes as mounting pressure on the carrier to increase revenue prompts the biggest changes to its business ...