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  2. Almay - Wikipedia

    en.wikipedia.org/wiki/Almay

    With the help of dermatologist Marion Sulzberger, they developed the first cosmetic brand that used hypoallergenic ingredients. [ 3 ] Almay was the first brand to introduce skincare safety by producing fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation.

  3. The best deodorant for sensitive skin, according to ... - AOL

    www.aol.com/lifestyle/best-deodorant-sensitive...

    Almay Sensitive Skin Antiperspirant & Deodorant provides all-day protection from sweat and odor, while its fragrance- and alcohol-free formula is gentle enough for sensitive skin. As a result, the ...

  4. The #1 Beauty Trend for Women Over 50 in 2025, According to ...

    www.aol.com/lifestyle/1-beauty-trend-women-over...

    Well, don’t lose hope just yet, because Emmy-award-winning makeup artist Donni Davy spoke with Parade about the best beauty trend for women over 50 in 2025. Makeup is all about self-expression ...

  5. Male cosmetics - Wikipedia

    en.wikipedia.org/wiki/Male_cosmetics

    However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.

  6. 'Men are no longer shy about exploring and playing with ...

    www.aol.com/lifestyle/men-no-longer-shy...

    However, there is an obvious generation gap: 73% of all men over 51 said they would not consider using makeup, while 37% of all men between 18 to 34 said they would.

  7. Cosmetics - Wikipedia

    en.wikipedia.org/wiki/Cosmetics

    The negative stigma of men wearing makeup in countries such as the United States has weakened over the years, with the number of men using makeup increasing in the 21st century. [16] Cosmetics brands have increasingly targeted men in the sale of cosmetics, with some products targeted specifically at men. [17] [18]