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Each behavioural change theory or model focuses on different factors in attempting to explain behaviour change. Of the many that exist, the most prevalent are learning theories, social cognitive theory, theories of reasoned action and planned behaviour, transtheoretical model of behavior change, the health action process approach, and the BJ Fogg model of behavior change.
Social comparison theory – suggests that humans gain information about themselves, and make inferences that are relevant to self-esteem, by comparison to relevant others. Social exchange theory – is an economic social theory that assumes human relationships are based on rational choice and cost-benefit analyses. If one partner's costs begin ...
Animal models of behavior, molecular biology, and brain imaging techniques have provided some insight into human personality, especially trait theories. Much of the current understanding of personality from a neurobiological perspective places an emphasis on the biochemistry of the behavioral systems of reward, motivation, and punishment.
Psychological behaviorism is a form of behaviorism—a major theory within psychology which holds that generally human behaviors are learned—proposed by Arthur W. Staats. The theory is constructed to advance from basic animal learning principles to deal with all types of human behavior, including personality, culture, and human evolution.
In 2001, Bandura brought SCT to mass communication in his journal article that stated the theory could be used to analyze how "symbolic communication influences human thought, affect and action". The theory shows how new behavior diffuses through society through psychosocial factors governing the acquisition and adoption of the behavior. [10]
A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]
Psychoanalytic theories explain human behavior in terms of the interaction of various components of personality. Sigmund Freud was the founder of this school of thought. He drew on the physics of his day (thermodynamics) to coin the term psychodynamics. Based on the idea of converting heat into mechanical energy, Freud proposed psychic energy ...
Behaviorism is a systematic approach to understand the behavior of humans and other animals. [1] [2] It assumes that behavior is either a reflex elicited by the pairing of certain antecedent stimuli in the environment, or a consequence of that individual's history, including especially reinforcement and punishment contingencies, together with the individual's current motivational state and ...