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A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box.
Morning Funnies is a fruit-flavored breakfast cereal produced by Ralston Cereals in 1988 and 1989. The name of the cereal was based on the assortment of newspaper comic strips featured on the box. Innovative packaging allowed the back flap of the box to be opened revealing additional comic strips, different on each edition of the cereal box.
In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
Here are all the best deals, discounts and freebies for National Cereal Day on Thursday, March 7 from brands like General Mills, Magic Spoon, Pebbles and more.
Boo Berry; Buzz the Bee; Cookie Jarvis; Cookie Crook and Officer Crumb; Chip the Dog; Chip the Wolf; Count Alfred Chocula; Chef Wendell (defunct); Crazy Squares; Franken Berry
In an episode of The Simpsons called "Co-Dependents' Day", there was a scene where Cosmic Wars creator Randall Curtis gives Bart and Lisa a "Jim-Jam" cereal, saying that "It's just Alpha-Bits with extra Js". In the 1985 Disney movie One Magic Christmas the cereal box is on the kitchen table. This cereal can be seen in the 2003 movie Anger ...
Miniature license plates had been a cereal premium mainstay since 1953, and Honeycomb continued the tradition into the 1970s and 1980s with their free "in pack" mini-license plate promotion. One miniature state license plate was free inside each box, with the ability to order the whole set of 50 plates by mail for a few dollars.