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The founders felt that the colour purple symbolised "regalness" while "bricks" reflected property and technology, and that “Purplebricks” would be a recognisable brand name. [11] [12] The corporate parent of Purplebricks was initially registered in April 2012 with the name New Portal Limited.
The exterior of the building is somewhat non-traditional. As the brick facade rises from the ground it changes shade from deep purple to yellow-white. Color was widely used during the 1920s as a tool in architecture for overall effects. The rental brochure stated: "new modernistic design of exterior with beautiful shaded color scheme".
It was the first skyscraper in New York City to feature corner windows and the first to employ brick in varying colors for its entire exterior. The Master Apartments' name derives from the Master Institute of United Arts, an art institute founded in 1920 by Nicholas and Helena Roerich. Wealthy financier Louis L. Horch began purchasing lots in ...
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A tower block, high-rise, apartment tower, residential tower, apartment block, block of flats, or office tower is a tall building, as opposed to a low-rise building and is defined differently in terms of height depending on the jurisdiction.