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Onshi no Konpeitō (恩賜の金平糖) or Onshikonpeitō (恩賜金平糖) are small boxes of konpeitō candy given as gifts by the Japanese emperor or on behalf of the emperor. [1] Onshino Konpeitō was given out by the 1890s, for example on the occasions of marriages, enthronements, or other auspicious events. [2] [3]
The word konpeitō comes from the Portuguese word confeito ("comfit"), which is a type of sugar candy, and also an umbrella term for sweets in general. [3]The characters 金平糖 (lit. "golden flat sugar") are ateji selected mostly for their phonetic value and can also be written 金米糖 or 金餅糖.
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The candy quickly became popular among baseball players, a fad started by Japanese baseball player Junichi Tazawa of the Boston Red Sox. Morinaga signed a sponsorship deal with the Red Sox in 2012 and Hi-Chew's popularity spread quickly in the 2010s. Morinaga began reverse imports of American Hi-Chew flavors to Japan in 2023. [10] [11]
The Japanese had been making desserts for centuries before sugar was widely available in Japan. Many desserts commonly available in Japan can be traced back hundreds of years. [1] In Japanese cuisine, traditional sweets are known as wagashi, and are made using ingredients such as red bean paste and mochi.
A Japanese edition Kit Kat. The messages translate to "As usual!" (top) and "At your own pace!" (bottom) Kit Kats were introduced to Japan in 1973 when British confectioner Rowntree's made an agreement with Japanese confectioner and restaurant owner Fujiya. [2] In 2014, they were the top-selling confection in the country. [5]