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When Carl's Jr. first started rebranding Hardee's locations into the Carl's Jr. name, both chains mostly kept separate ads. This changed with the now-infamous Paris Hilton ad (see below) and the "Without us, some guys would starve." Campaign, which aired as either for Carl's Jr. or Hardee's, depending on where the ads aired.
Download as PDF; Printable version; In other projects Wikimedia Commons; ... 1,062 (Carl's Jr.) 1,712 (Hardee's) Nationwide Carl's Jr. in the West, Hardee's in the East
Carl’s Jr. is led by parent company CKE Restaurants Holdings, and from 2000 to 2017, CKE was run by Andrew F. Pudzer, who was a very vocal advocate of the racy ads. [ 31 ] By the end of 2019, the company decided to change their advertising direction after partnering up with 72andSunny advertising agency. [ 32 ] “
Created Date: 8/30/2012 4:52:52 PM
However, by 1999 CKE instead rebranded Hardee's into the Carl's Jr. imaging including the Happy Star logo and parts of its lunch menu but kept the Hardee's name and left the breakfast menu intact, though the Oklahoma City locations kept the Carl's Jr. branding permanently. [20] In 2001, Hardee's headquarters moved to St. Louis, Missouri. In ...
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CKE Restaurants (CKE), owner of the Carl's Jr. and Hardee's chains, agreed on Friday to sell itself to buyout firm Thomas H. Lee Partners for $928 million, underscoring the economic power of fast ...
Unlike the two CKE chains (which have at various points flip flopped between marketing Carl's Jr. & Hardee's as one chain or separate regional chains that both share Carl's Jr's Happy Star logo and imaging, but have largely separate menus), Checkers promptly merged Rally's into its branding, and the two chains are now only different by name.