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A slogan's message can include information about the quality of the product. [13] Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure. [14] Slogans can influence that way consumers behave when choosing what product to buy.
Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2] Slogans may be accompanied by logos, brand names, or musical jingles. [4]
Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan , taglines can be used in marketing materials and advertising .
"Obama Isn't Working" – slogan used by Mitt Romney's 2012 campaign, a takeoff of "Labour Isn't Working," a similar campaign previously used by the British Conservative Party "Restore Our Future" – slogan used by Mitt Romney's 2012 campaign "The Courage to Fight for America" – 2012 U.S. presidential slogan of Rick Santorum.
The lyrics proclaimed that Burger King would serve you a customized product (for example you can have whatever toppings you wanted on a burger, or even plain), according to its slogan Have it your way, and that it would happily do so:
One of the best ways to raise happy, healthy and bright kids is by simply setting a good example for them to follow. The post How to set a good example for your kids appeared first on In The Know.
America Online CEO Stephen M. Case, left, and Time Warner CEO Gerald M. Levin listen to senators' opening statements during a hearing before the Senate Judiciary Committee on the merger of the two ...
The "Just Say No" slogan was the creation of Robert Cox and David Cantor, advertising executives at the New York office of Needham, Harper & Steers/USA in the early 1980s. The firm was working with the Advertising Council on a media campaign for children, for the National Institute on Drug Abuse. [4]