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Traditional Indian clothing such as the kurti have been combined with jeans to form part of casual attire. [70] Fashion designers in India have blended several elements of Indian traditional designs into conventional western wear to create a unique style of contemporary Indian fashion. [69] [70]
Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic". The history of clothing in India dates back to ancient times, yet fashion is a new industry, as it was the traditional Indian clothing with regional variations, be it the sari, ghagra choli or dhoti, that remained popular until the early decades of post-independence India. [1]
Anju Modi is an Indian costume designer who designed for Bajirao Mastani (2015) and Ram Leela (2013). She earned Filmfare Award for Best Costume Design in 2016. [1]She has been an integral part of the Indian Fashion Industry since the year 1990.
The trend takes inspiration from a 2001 Hindi film of the same name, and it has creators styling themselves in Indian bridal hair, makeup and outfits to the beat of one of the movie’s songs.
A sari (sometimes also saree [1] or sadi) [note 1] is a drape (cloth) [2] and a women's garment in the Indian subcontinent. [3] It consists of an un-stitched stretch of woven fabric arranged over the body as a dress, with one end attached to the waist, while the other end rests over one shoulder as a stole, [4] [5] sometimes baring a part of the midriff.
Japanese pinstripe Nehru suit, 1990s. The Nehru jacket is a hip-length tailored coat for men or women, with a mandarin collar, and with its front modelled on the Indian achkan or sherwani, a garment worn by Jawaharlal Nehru, the prime minister of India from 1947 to 1964.
Bollywood has long influenced Indian society and culture as the biggest entertainment industry; many of the country's musical, dancing, wedding and fashion trends are Bollywood-inspired. Bollywood fashion trendsetters have included Madhubala in Mughal-e-Azam (1960) and Madhuri Dixit in Hum Aapke Hain Koun..! (1994). [87]
In 2013, Manish Malhotra was the first Indian designer to open the largest Indian stand-alone store sprawled over 6,000 sq.ft, located in a gorgeous haveli on Kalkadas Marg in Mehrauli, Delhi. The space reflects Malhotra's trademark opulent style with arched windows, high ceilings, and vintage chandeliers.