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Prior to the launch of this new livery, rumors were circulating within the aviation community that United would be ditching the globe icon and reintroduce their iconic “tulip” logo. That didn’t happen obviously, which begs the question: Is the globe icon now the official symbol of United?
The new logo featured a red and blue styled "U," formed of two overlapping letters with red and blue colors. With this new logo came a return to branding with the full name of 'United Airlines.' This was displayed in an all-capital sans-serif font.
United Airlines has now unveiled the full details of their new livery, which includes three new shades of blue. Here's what United says about the new livery.
24 April 2019 – United Airlines unveiled its brand-new livery today in Chicago. It’s United’s first new paint scheme since the company merged with Continental Airlines in 2010.
Today United Airlines announced that it will introduce a new Star Wars themed livery this... United has been expanding its color palate in the past year, incorporating different hues of...
The redesign of 2010 has redrawn the United Airlines logo, creating a calmer and more professional badge, set in a blue-and-white color palette. The new concept was based on a two leveled inscription in a bold serif font, followed by a blue square emblem with a white globe on it.
United Airlines will officially present the new livery of its planes as well as its redesigned visual identity on today. However, the image of a Boeing 737 with the new color scheme ended up leaking on web hours before the event. And the result of the reformulation was not surprising.
Scott Kerby announced today that with the expiration of the 50 year copyright to the famous and beloved Saul bass designed United Airlines logo, also known as the "tulip logo" United Airlines will be replacing the light blue globe on the tail with the United tulip.
It has three shades of blue — Rhapsody Blue, United Blue, and Sky Blue — in the design. The United logo will appear larger on the side of the aircraft, as will the iconic globe logo on the...
The new logo and livery – which the airline calls an “evolution” from the current logo – do a good job of burying the past: The resultant corporate identity is clearly United’s. The new logo does feature the inherited globe, albeit with a new and more modern appearance.