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In early cell phones, or feature phones, the letters on the keys are used for text entry tasks such as text messaging, entering names in the phone book, and browsing the web. To compensate for the smaller number of keys, phones used multi-tap and later predictive text processing to speed up the process.
The main advantages of phonewords over standard phone numbers include increased memorability and increased response rates to advertising. They are easier to remember than numeric phone numbers; thus, when businesses use them as a direct response tool in their advertising (radio, television, print, outdoor, etc.), their memorability tends to have a favorable effect on response rates.
Keypad used by T9. T9's objective is to make it easier to enter text messages.It allows words to be formed by a single keypress for each letter, which is an improvement over the multi-tap approach used in conventional mobile phone text entry at the time, in which several letters are associated with each key, and selecting one letter often requires multiple keypresses.
It is commonly used in conjunction with text-messaging services. Some portable telecommunications devices (such as the BlackBerry) have bypassed the need for this by incorporating a mini-keyboard for users to type on. As of 2012, most mobile phones with fewer keys than alphabet letters offer a predictive text input method. [citation needed]
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The Australian letter-to-number mapping was A=1, B=2, F=3, J=4, L=5, M=6, U=7, W=8, X=9, Y=0, so the phone number BX 3701 was in fact 29 3701. When Australia around 1960 changed to all-numeric telephone dials, a mnemonic to help people associate letters with numbers was the sentence, "All Big Fish Jump Like Mad Under Water eXcept Yabbies."
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