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IKEA launched a new side table called SÄVA. The table, designed to resemble a pizza saver, would be boxed in packaging resembling a pizza box, and the building instructions included a suggestion to order a Swedish meatball pizza from Pizza Hut, which would contain the same meatballs served in IKEA restaurants. [146] [147]
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
Malmö (/ ˈ m æ l m ə / ⓘ, [4] Swedish: Malmö, IPA: [ˈmâlːmøː] ⓘ; Danish: Malmø [ˈmælmˌøˀ]) is the largest city in the Swedish county (län) of Skåne (Scania). It is the third-largest city in Sweden, after Stockholm and Gothenburg, and the sixth-largest city in the Nordic region, with a municipal population of 357,377 in 2022. [5]