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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
The decision is part of IKEA's push to become more digital as consumers increasingly seek inspiration online, as well as shopping via the web. IKEA turns the page on catalogue after seven decades ...
Get even better deals and feel good about making eco-conscious purchases with the retailer's new service.
The 2014 novel The Extraordinary Journey of the Fakir Who Got Trapped in an Ikea Wardrobe by French author Romain Puertolas features a trip to an IKEA store in Paris, France. [271] The 2014 horror comedy novel Horrorstör is set in a haunted store called ORSK, modelled on IKEA, and the novel is designed to look like the IKEA catalogue. [272]
Budget furniture giant IKEA said it has taken an emotional decision to discontinue its catalogue. The IKEA brochure is one of the world's biggest annual publications. It reached a peak in 2016 ...
IKEA Estonia launched its online store as well as its first brick-and-mortar location, a limited showroom and pickup point, in the Lasnamäe district of Tallinn on 29 August 2019. [117] The first full-sized store located at Kurna village in Rae Parish (outside of Tallinn area) opened on 25 August 2022. [118] 56 Ukraine: 2020 Kyiv: 1