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  2. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    See Product management. The primary product-related decisions facing the retailer are the product assortment (what product lines, how many lines and which brands to carry); the type of customer service (high contact through to self-service) and the availability of support services (e.g. credit terms, delivery services, after sales care).

  3. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Determine the key strengths – for example price, service, convenience, inventory, etc. Rank the key success factors by giving each one a weighting – The sum of all the weightings must add up to one. Rate each competitor on each of the key success factors. Multiply each cell in the matrix by the factor weighting. Two additional columns can ...

  4. Critical success factor - Wikipedia

    en.wikipedia.org/wiki/Critical_success_factor

    Main success keys. A CSF is a critical factor or activity that is required for ensuring the success of a company or an organization. The term was initially used in the world of data analysis and business analysis. For example, a CSF for a successful Information Technology project is user involvement. [2] Critical success factors should not be ...

  5. Omnichannel retail strategy - Wikipedia

    en.wikipedia.org/wiki/Omnichannel_retail_strategy

    The key factor for a bricks and clicks business model to be successful "will, to a large extent, be determined by a company’s ability to manage the trade-offs between separation and integration" of their retail and online businesses.

  6. Business process re-engineering - Wikipedia

    en.wikipedia.org/wiki/Business_process_re...

    Instead, companies should reconsider their inability to satisfy customer needs, and their insufficient cost structure [citation needed]. Even well-established management thinkers, such as Peter Drucker and Tom Peters, were accepting and advocating BPR as a new tool for (re-)achieving success in a dynamic world. [4]

  7. Integrated business planning - Wikipedia

    en.wikipedia.org/wiki/Integrated_business_planning

    According to Smith, Andraski & Fawcett, when two programs—Sales and Operations Planning (S&OP) and Collaborative Planning, Forecasting and Replenishment (CPFR)—are integrated, they provide the information we need for decision making. Key success factors and performance outcomes are also discussed. [10]

  8. Profit Impact of Market Strategy - Wikipedia

    en.wikipedia.org/wiki/Profit_Impact_of_Market...

    Trade and services companies account for less than 10% of total companies and yet represent a fairly large sample (over 250) of strategic business units in this category. About half of the business units in the PIMS database market their products or services nationally in the United States or Canada, while 11% serve regional markets in North ...

  9. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Demographic shifts, cultural transformations, ethnic diversity, gender equality issues, environmental consciousness - all these factors influence how companies perceive their target audiences. For example, increasing awareness around sustainability issues compels many businesses to incorporate eco-friendly practices into their operations and ...