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Instacart had a valuation of $39 billion as of 2021. [44] In March 2022, in partnership with TikTok, Hearst Magazine and Tasty, Instacart launched Shoppable Recipes with product integrations for food creators. [45] In the same month, Instacart introduced the Instacart Platform, a program with services for retailers.
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The COVID-19 pandemic greatly accelerated the growth of online grocers, and in the first few months of the pandemic, online grocery shopping increased by 300%. [9] In addition, first-time online grocery shoppers accounted for 41% of online grocery shoppers. [10] COVID-19 hastened the uptake of online grocery shopping.