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It was The Dixie Cups' fifth and final hit. [9] In 1965, the Dixie Cups moved to the ABC-Paramount record label before a recording hiatus in 1966 temporarily halted their careers. [4] In 1974, the Hawkins sisters moved from New York to New Orleans, where they both began successful modelling careers. [4]
Hugh Everett Moore (1887–1972) was an advertising expert and the founder and longtime president of the Dixie Cup Company, manufacturer of the disposable paper Dixie Cup. [1]
In the 1930s, his Dixie Cup campaign was designed to convince consumers that only disposable cups were sanitary by linking the imagery of the overflowing cup with subliminal images of vaginas and venereal disease. [6]
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In 1957, Dixie cup merged with the American Can Company. In the early 1970s, American Can developed Fresh'n as a toilet paper competitor. [6] The James River Corporation of Virginia purchased American Can's paper business in 1982.
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