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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    v. t. e. Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which ...

  3. Salesforce - Wikipedia

    en.wikipedia.org/wiki/Salesforce

    Salesforce. [1] Salesforce, Inc. is an American cloud -based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. Founded by former Oracle executive ...

  4. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    Several CRM software packages exist that can help companies in deploying CRM activities. Besides choosing one of these packages, companies can also choose to design and build their own solutions. In order to implement CRM in an effective way, one needs to consider the following factors: Create a customer-focused culture in the organization.

  5. Customer intelligence - Wikipedia

    en.wikipedia.org/wiki/Customer_intelligence

    Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.

  6. Comparison of CRM systems - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_CRM_systems

    Pivotal CRM: Aptean 6.6 January 2019 Proprietary.NET Windows MS SQL, Oracle 1996 Really Simple Systems: Really Simple Systems 2016 2006 SaaS: VBScript, JavaScript, ASP Cloud Computing: MySQL: 2006 SageCRM: Sage Group: Sage CRM 2019 R1 February 2019 Proprietary or SaaS: ASP.NET, ASP Windows MS SQL, ORACLE, DB2 1981 Salesbox CRM: Salesbox CRM ...

  7. Freshworks - Wikipedia

    en.wikipedia.org/wiki/Freshworks

    Freshworks Inc. is a cloud-based software-as-a-service company, founded in 2010 in Chennai, India. [2][3] The company provides cloud-based tools for customer relationship management (CRM), IT service management (ITSM), and e-commerce marketing. On September 22, 2021, Freshworks became the first Indian SaaS company to be listed on Nasdaq. [4]

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