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Pandora A/S (often styled PANDORA) is a Danish jewelry manufacturer and retailer founded in 1982 by Per Enevoldsen. [8] The company started as a family-run jewelry shop in Copenhagen . Pandora is known for its customizable charm bracelets , designer rings, earrings, necklaces and (now discontinued) watches.
The video was produced for Pandora by Malling Publications, a Danish advertising company. [2] [1] [8] Hanne Fabricius, CEO of Malling Publications, was responsible for the idea and concept, and was also the strategic director of the video.
An Italian Charm bracelet, also known in the USA as a Nomination bracelet, is a series of individual modular links hooked together on a stretchy band to form a single charm bracelet. A typical Italian charm bracelet comprises eighteen charm links. Each link features a charming face (design or image) soldered onto the actual charm link.
Extravagant jewelry, particularly necklaces, were viewed with suspicion in Ancient Greek literature, as they were typically seen as a way for women to seduce men, making the necklace a way to enhance Pandora’s sexual attractiveness and persuasive abilities. [23]
The company launches every season a new Links design for the Composable bracelet and new complete jewelry collections. [16] As of 2023, Nomination is sold in more than 40 countries through independent jewelry stores and in singlebrand stores in the main cities worldwide. [17] [18]
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