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The Wonderbra defined a cultural moment because the fabric technology finally allowed for a reliable size-enhancing design. But the Nineties push-up didn’t last long.
Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948.The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...
The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, [ 1 ] the brand was developed in Canada .
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The push-up bra and exaggerated cleavage became popular in the 1990s. In 1992, the bra and girdle industry in America posted sales of over US$1 billion. [ 118 ] The Wonderbra brand, which had existed elsewhere, entered the U.S. market in 1994 with a newly designed, cleavage-enhancing bra.
You'll love how these front-closure bras are easier to put on and take off! Here, you'll find size-inclusive options for ease, comfort, adaptivity, and all the above!
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related to: wonderbra front closure push-up bras as seen on tv