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Towards the end of 2011, Myntra.com raised $20 million in its third round of funding, again led by Tiger Global. [ 25 ] [ 26 ] In February 2014, Myntra raised an additional $50 million (₹310 crore) in funding from Premji Invest and a few other private investors.
Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1 ]
With its eyes on India's retail market, Flipkart acquired Letsbuy, an online electronics retailer, [26] in 2012, and Myntra, an online fashion retailer, for US$280 million in May 2014. [27] Myntra continues to operate alongside Flipkart as a standalone subsidiary focusing on separate market segments. [28]
Myntra launched its first digital reality show "Myntra Fashion Superstar" which is based on the fashion influencer talent hunt on Myntra app on 17 September 2019. [ 1 ] [ 2 ] [ 3 ] In association with Zoom Studios , [ 4 ] this show will identify & reward India’s next big fashion influencer. [ 5 ]
India has an Internet user base of about 690.0 million as of November 2023, about 40% of the population. [1] Despite being the second-largest user base in world, only behind China (1.079 billion, 48% of population), the penetration of e-commerce is low compared to markets like the United States (266 million, 84%), or France (54M, 81%), but is growing, adding around 6 million new entrants every ...
A price override is a feature of a retail management system which allows an authorised person to change the automated price of a product or service, in order to apply a discount. [1] [2] Price overrides occur for a variety of reasons. One common reason is to discount damaged goods. Another is employee discount and discounts given to other ...
In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).
In Leegin Creative Leather Prods., Inc. v. PSKS, Inc., 127 S. Ct. 2705 (2007), the Supreme Court considered whether federal antitrust law established a per se ban on minimum resale price agreements and, instead, allow resale price maintenance agreements to be judged by the rule of reason, the usual standard applied to determine if there is a ...