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TJC is part of the Vaibhav Global Limited (VGL) group, and is a sister network to Shop LC in the United States. The company mines and handcrafts many of the products sold on its TV networks, hence its claim to cut out the "middleman" [1] and to attempt to undercut high-street prices.
Vogue Jewellers was established in 1962 by Sarath Hemachandra. [3] During the 1960s, radio jingle "Mangala mudu mala valalu" penned by lyricist Karunaratne Abeysekera, was specifically created for Vogue Jewellers and it became one of the first few jingles to have been used in Sri Lanka. [2]
It has electronic retail units: Shop LC formerly Liquidation Channel [6] in the US & Canada and TJC formally The Jewellery Channel in UK & Ireland. [3] [4] These are wholly owned TV channels as well as e-commerce platforms. The combined reach of these two TV channels is about 123 million households. [5] [7]
Jewellery Vault, a falling-auction style jewellery channel was launched on 1 July 2005 broadcasting live 5pm-1am and subsequently closed in July 2006 due to it not covering its operating costs. On 3 March 2010, Ideal World 2 was renamed Ideal Extra and Ideal World 3 was renamed Ideal & More .
Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television network based in Austin, Texas, which mainly specializes in selling jewelry. [ 1 ] [ 2 ] [ 3 ] The network is a subsidiary of the Indian -based Vaibhav Global Limited .
Jewelry Television is an American television network specializing in the sale of jewelry. On-air and online, the network is mainly branded by its jtv initials in lower-case letters . It has an estimated reach of more than 80 million U.S. households, through cable and satellite providers, online streaming and limited over-the-air broadcasters.