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Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
On its release, The Decadent Chocolate Chip Cookie contained 39% chocolate chips by weight, more than double the leading national brand. It soon became the best selling PC product, and within three years was Canada's best-selling cookie, even though it was available in only 20% of Canadian food stores. [12] Not all PC products were hits.
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The first reported victim was Walmart Canada, followed by CVS, Rite-Aid, Costco US, Costco Canada and Tesco UK. [87] During the period July 13 to 28, 2015, Staples Inc share price fell from $15.59 to $13.97, a 10% fall which reflected a reduction in Staples market value of almost $1bn. [citation needed]
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