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YouTube Shorts, created in 2020, is the short-form section of the online video-sharing platform YouTube. YouTube Shorts focuses on vertical videos that are of less than 180 seconds duration, and has various features for user interaction.
YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression (CPI/CPM) advertising.
[75] [76] In response, YouTube co-founder Jawed Karim posted the question "why the fuck do I need a google+ account to comment on a video?" on his YouTube channel to express his negative opinion of the change. [77] The official YouTube announcement [78] received 20,097 "thumbs down" votes and generated more than 32,000 comments in two days. [79]
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]
In 2006, YouTube and content protection company Audible Magic signed an agreement to mainly create 'audio identification technology', and precisely, to license the use of Audible Magic's own "Content ID" fingerprinting technology. [22] When Google bought YouTube, in November of the same year, the license was transferred to Google. [23]
Short-form content has become popular among young people, especially those of Generation Z and Alpha, shaping modern internet culture. [ 1 ] [ 2 ] Short-form content gained some popularity in the 2010s before becoming even more popular in the 2020s , especially with the creation of platforms such as TikTok, YouTube Shorts , Instagram Reels , etc.
YouTube is one of the most popular platforms for online video content, with over 2 billion monthly active users. Many creators use YouTube to share their passions and entertain their audiences.