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Beauty Without Cruelty - India was established by Diana Ratnagar in 1974 as an educational charitable trust, initially focusing on the commercial exploitation of animals for fashion, beauty and household goods. Over the years it has expanded its activities to cover animal cruelty in the name of food, medicine, entertainment, trade, genetic ...
Cosmetics that have been produced without any testing on animals are sometimes known as "cruelty-free cosmetics". [4] Some popular cruelty-free beauty brands include: E.L.F., Charlotte Tilbury, Farsali, Fenty Beauty, Fenty Skin, Glow Recipe and others. The website "Cruelty-Free Kitty" was created to assess which brands are cruelty-free.
The fundamental purpose was to demonstrate that alternatives to clothing and cosmetics free from all animal cruelty were easily obtainable. [18] [21] In 1963, she founded Beauty Without Cruelty Cosmetics (BWC Ltd) with the help of Kathleen Long so that their full range of cruelty-free products could be sold.
In the second tier ("Cruelty-Free"), the company may not produce non-vegan products. The company is animal test-free and also vegan, i.e. does not use any animal-derived ingredients. If a company carries the PETA "animal test-free" or "cruelty-free" label, it must also have signed agreements with its suppliers that they do not use animal testing.
Roddick opened her own health and beauty store, named the Body Shop, in her hometown of Brighton, UK, in 1976. Her motivation was to "make a living for herself and her two daughters while her husband was away travelling". [14] The business's original vision was to sell products with ethically sourced, cruelty-free, and natural ingredients. None ...
In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals anywhere in the world. Products tested on animals or made from animals are not considered cruelty-free, since these tests are often painful and cause the suffering and death of millions of animals every year.