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  2. Affiliate tracking software - Wikipedia

    en.wikipedia.org/wiki/Affiliate_tracking_software

    Affiliate Tracking Software is used to track the referral, endorsement or recommendation made by one person or company to buy products or services from another person or company. Tracking is necessary to manage and reward or compensate the participants of an affiliate marketing group of participants or affiliate networks .

  3. Referral marketing - Wikipedia

    en.wikipedia.org/wiki/Referral_marketing

    Referral marketing is a tool used by various businesses and corporations across a wide variety of different industries to grow and build customer bases. In the past, referral marketing was purely focused on spreading information through verbal interaction with a close network.

  4. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/lifestyle/conduct-digital-marketing...

    This includes organic, direct, referral, and paid traffic. User Behavior: Take a look at metrics like bounce rate, average session duration, and pages per session to get a sense of your users ...

  5. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer. Businesses using the software do not ...

  6. Referral economy - Wikipedia

    en.wikipedia.org/wiki/Referral_economy

    Because of it, when the customer listens to someone's need, he will mention you. [18] Referral marketing is easy to measure and optimize. Track how successful your program is and the ways in which you can regulate to attract a higher rate of sales, is easy given the social nature of referral marketing online. [19] Referral marketing builds trust.

  7. Responsive customer support. See what other customers say about help with problems to know whether you’re stuck on your own if you bump into issues. Dig deeper: 18 clever ways to save money ...

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