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The campaign premiered during the 2010 Super Bowl, and was the first Super Bowl advertisement to offer an exclusive, limited-time online offer for viewers. The ad also featured "I Wear No Pants" by the Poxy Boggards. [9] [10] The Dockers campaign tagline, "Wear The Pants" was marketed as a call to masculinity for men. [11]
2000: "Whatever You Ride" television ad campaign is launched, focusing on core brand values. 2001: Wrangler commences making its jeans in Mexico. 2002: "There's a bit of the West in all of us" TV and print ad campaign is launched. 2004: A new Wrangler European print campaign is launched, "Wanted," representing a modern expression of Wrangler's ...
The campaign became a huge success, and reached over 100,000 views daily while it was live. [74] It was awarded at the Cannes Lions International Advertising Festival that same year. [75] On October 11, 2008, Diesel celebrated the company's 30th anniversary hosting 17 parties around the world all broadcast live online spanning across 24 hours. [76]
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Brooke Shields, 56, posed topless for Jordache’s latest denim campaign, 40 years after her iconic Calvin Klein ad. She says: “This is my 56-year-old body.”
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Britney Spears has reflected on the iconic double-denim outfit she wore alongside her then-boyfriend Justin Timberlake in 2001.. Spears and Timberlake – who were dating at the time – attended ...
The Cone Mills Corporation, which owned the mill, was formerly the world's largest maker of denim. In 2020, the worldwide denim market equaled US$57.3 billion, with demand growing by 5.8% and supply growing by 8% annually. [24] Over 50% of denim is produced in Asia, most of it in China, India, Turkey, Pakistan, and Bangladesh. [citation needed]