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The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami -based advertising firm Crispin Porter + Bogusky (CP+B) by The Barbarian Group , the program featured a viral marketing website ...
The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directing a person in a chicken suit to behave in any way he wants.
The move was to compete in the so-called "chicken sandwich wars" sparked by the massively successful Popeye's chicken sandwich campaign in 2019. While Burger King's Ch'King is supposed to be a ...
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The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial called The Subservient Chicken Vest.The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions by Crispin Porter + Bogusky for Burger King.
Best: Spicy Royal Crispy Chicken Sandwich. Price: $5.99 This is shockingly crisp, juicy, golden brown chicken. That’s a new experience for me at Burger King, which I’ve found to usually be in ...
The 10 Healthiest (and Unhealthiest) Fast Food Sandwiches in 2024. One of the most effective ways to manage your weight and health is to eat a nutritious diet with whole foods.
The cross-promotion of the Disney film Aladdin was also advertised under this promotion, as well as Last Action Hero. The last commercials using this campaign were to promote The Nightmare Before Christmas. The advertisement program was also used in the German market to promote a sandwich called the Big Tex.