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The Invati Ultra Advanced Collection is available July 31, at Aveda stores, partner salons, specialty retailers, and online at aveda.com. You Might Also Like 4 Investment-Worthy Skincare Finds ...
Aveda product. Aveda was founded by Horst Rechelbacher in 1978. In 1970, Horst, on a trip to India, was introduced to the science of Ayurveda (the Hindu traditional holistic system of medicine and surgery from India), and suddenly his vision for his company was born.
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Horst M. Rechelbacher (1941 – February 15, 2014) was an Austrian American businessman who was the founder of the cosmetics company Aveda Corporation and Intelligent Nutrients. His interest in developing products without toxic chemicals launched the market for natural cosmetics in the United States.
In this role, he led the worldwide businesses of Clinique and Origins and the company's retail division, including Aveda, Origins and M•A•C. [citation needed] He directed the company's online activities on a worldwide basis, including the Gloss.com joint venture with Chanel and Clarins. [citation needed]
Merle Norman is a privately held family owned company by the Nethercutt–Richards family.The corporate headquarters is located in Los Angeles, California. [24] The company is a member of the Personal Care Products Council.
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