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J-beauty has dominated the industry for some time, especially in the makeup categories. Shop the six best Japanese makeup brands ELLE editors and reviewers love.
The documented history of make-up in Japan begins in the Edo period. While modern western makeup styles such as in Europe and the US emphasize pinpoint makeup for the eyes and mouth, modern Japanese styles place more emphasis on foundation, base makeup, and skin-care.
Don’t get me started on the number of K-beauty shops in New York City alone. But Asia is home to myriad countries 10 Japanese Makeup Brands That Are Totally Kawaii
The commercialisation of beauty and cosmetics are a strong influence to the Japanese aesthetic ideals. [7] Some authors have also observed a sense of pan-Asian female identity in aesthetic ideals in cosmetic advertising, especially in the 21st century.
Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world and celebrated its 150th anniversary in 2022. [4] [5] It is the largest cosmetic firm in Japan and the fifth largest cosmetic company in the world. [6]
Clé de Peau Beauté is a Japanese luxury skincare and makeup brand. It was launched in 1982 in Japan. The brand is available in 23 countries and regions worldwide. [1] It is part of Shiseido, the Japanese multinational cosmetic company.
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