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K2 Sports, LLC, known simply as K2, is an American sporting goods company headquartered in Seattle, Washington focused primarily on winter sports equipment. K2 operates under the labels K2 Snow and K2 Skates, as well as its subsidiaries Backcountry Access, Ride Snowboards, Tubbs Snowshoes, Atlas Snow-Shoe Company, LINE Skis, Full Tilt Boots, and Madshus brands. [1]
Jones Snowboards is a snowboard, snowboard binding, and snowboarding clothing & accessories manufacturer based near Lake Tahoe. The company was founded by renowned freeride snowboarder Jeremy Jones. The company has received numerous awards for its snowboards. [1] [2] Jones snowboards are manufactured in Dubai.
Introduced a radical-sidecut mini-ski in 1995, and then developed this basic idea into one of the first twin-tip skis in 1999. Purchased by K2 around 2002. Continues to cater to the free ride market. Madshus: cross-country: Norway: 1906: Only major producer left in Norway. Begins production of fiberglass skis in 1974. Purchased by K2 in 1988.
Ridestore AB is an online-focused retailer of snowboard, ski, and outdoor apparel and streetwear, founded in 2006. [1] [2] Ridestore AB is a privately held company based in Gothenburg, Sweden which serves Europe and North America under three brand names.
Freeride snowboarding [2] has evolved a wide range of different snowboards to make best use of varied conditions. Originally freeride snowboards were pretty much what we would now call all-mountain snowboards – which make up a large part of the market as they are the ideal choice for the all-rounder.
NHS, Inc. is an American sports equipment distribution company based in Santa Cruz, California. [1] It was founded by Richard Novak, Doug Haut, and Jay Shuirman, three surfer friends from Santa Cruz, California, teamed up to start NHS.