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  2. Rational choice model - Wikipedia

    en.wikipedia.org/wiki/Rational_choice_model

    The theory can be applied to general settings outside of those identified by costs and benefits. In general, rational decision making entails choosing among all available alternatives the alternative that the individual most prefers. The "alternatives" can be a set of actions ("what to do?") or a set of objects ("what to choose/buy").

  3. Relevant alternatives theory - Wikipedia

    en.wikipedia.org/wiki/Relevant_alternatives_theory

    Relevant alternatives theory (RAT) is an epistemological theory of knowledge, according to which to know some proposition p one must be able to rule out all the relevant alternatives to p. Introduction

  4. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological Judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.

  5. Heuristic (psychology) - Wikipedia

    en.wikipedia.org/wiki/Heuristic_(psychology)

    Decision rule: Infer that the alternative with the positive cue value (1) has the higher criterion value. The validity v i of a cue i is defined as the proportion of correct decisions c i : v i = c i / t i

  6. Ethical decision-making - Wikipedia

    en.wikipedia.org/wiki/Ethical_decision-making

    In business ethics, Ethical decision-making is the study of the process of making decisions that engender trust, and thus indicate responsibility, fairness and caring to an individual. To be ethical, one has to demonstrate respect, and responsibility. [ 1 ]

  7. Choice-supportive bias - Wikipedia

    en.wikipedia.org/wiki/Choice-supportive_bias

    The theory of cognitive dissonance proposes that people have a motivational drive to reduce dissonance. Choice-supportive bias is potentially related to the aspect of cognitive dissonance explored by Jack Brehm (1956) as postdecisional dissonance. Within the context of cognitive dissonance, choice-supportive bias would be seen as reducing the ...

  8. Optimal decision - Wikipedia

    en.wikipedia.org/wiki/Optimal_decision

    An optimal decision is a decision that leads to at least as good a known or expected outcome as all other available decision options. It is an important concept in decision theory . In order to compare the different decision outcomes, one commonly assigns a utility value to each of them.

  9. Evaluation - Wikipedia

    en.wikipedia.org/wiki/Evaluation

    In common usage, evaluation is a systematic determination and assessment of a subject's merit, worth and significance, using criteria governed by a set of standards.It can assist an organization, program, design, project or any other intervention or initiative to assess any aim, realizable concept/proposal, or any alternative, to help in decision-making; or to generate the degree of ...