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In the United States and Canada, the traditional system is similar to the British system but there are different zero points for children's, men's, and women's shoe sizes. The most common is the customary system where men's shoes are one size longer than the UK equivalent, making a men's 13 in the US the same size as a men's 12 in the UK.
With the average American woman's height (20 years and older) at about 5 ft 4 in (162.1 cm) (Department of Health 2012), both standard and catalog size ranges attempt to address a variety of weights or builds as well as providing for the "shorter-than-average" height woman with "petite" and "half-sizes". However "taller-than-average" women may ...
BS 3666:1982 Specification for size designation of women's wear; BS 6185:1982 Specification for size designation of men's wear; BS 3666:1982, the standard for women's clothing, is rarely followed by manufacturers as it defines sizes in terms of hip and bust measurements only within a limited range.
In the UK, shoe sizes follow a similar method of computation, except that the constant is 23, and it is the same for men and women. For European sizes, the calculation is much easier at 1.5 times the length in centimeters, plus an additional 2 centimeters "for comfort".
Brassière band size is measured below the breasts, not at the bust. A woman with measurements of 36A–27–38 will have a different presentation than a woman with measurements of 34C–27–38. These women have ribcage circumferences differing by 2 inches, but when breast tissue is included the measurements are the same at 38 inches.
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Her brand introduced subzero sizes for naturally petite women. [2] However, the increasing size of clothing with the same nominal size caused Nicole Miller to introduce size 0, 00, or subzero sizes. [2] The UK's Chief Medical Officer has suggested that vanity sizing has contributed to the normalisation of obesity in society. [8]
Nike has responded to growing pushback from female athletes who have condemned the company for using transgender influencer Dylan Mulvaney in an advertisement featuring sports bras and leggings.