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In September 2013, the My Coke Rewards Beta was launched. [6] The new system which ran on the same website, but with /beta after the .com on the address, used social media challenges and My Coke Rewards codes to gain "status" points to level up, with +5 status points just by creating an account. [7]
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MyCoke (formerly known as Coke Music and Coke Studios) was an online chat game used for marketing the Coca-Cola brand and products. It was created in January 2002 by VML Inc (Previously Studiocom) [1] an Atlanta-based digital agency using core technology from Sulake Corporation, the company responsible for a similar popular online game called Habbo Hotel.
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Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 [1] and then around the world, [citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online.
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