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Facebook has developed targeting technology that allows advertisements to reach a specific audience. This is within the Facebook Ads product, available to users and businesses alike. While posting an ad through the Facebook Ad Manager, an advertiser is provided
Google Account users may create a publicly accessible Google profile, to configure their presentation on Google products to other Google users. A Google profile can be linked to a user's profiles on various social-networking and image-hosting sites, as well as user blogs .
For example, a Facebook user can link their email account to their Facebook to find friends on the site, allowing the company to collect the email addresses of users and non-users alike. [216] Over time, countless data points about an individual are collected; any single data point perhaps cannot identify an individual, but together allows the ...
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Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. [1] [2] [3] Many current examples of social advertising use a particular Internet service to collect social information, establish and maintain relationships with consumers, and for delivering communications.
Email marketing is the act of sending a commercial message, typically to a group of people, using email.In its broadest sense, every email sent to a potential or current customer could be considered email marketing.