Ad
related to: bba marketing meaning
Search results
Results From The WOW.Com Content Network
BBA programs expose students to a range of core subjects and generally allow students to specialize in a specific business-related academic discipline or disciplines. The BBA degree also develops a student's practical, managerial, and communication skills, and business decision-making capabilities that prepare them for the management of a ...
The Master of Business Administration (MBA or M.B.A.) is a master's degree in business administration with a significant focus on management. [11] The MBA degree originated in the United States in the early-20th century, [12] when the nation industrialized and companies sought scientific approaches to management.
Marketing is currently defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". [14] However, the definition of marketing has evolved over the years.
The Bachelor of Business Administration (BBA) degree is awarded to students who complete three to four years of full-time study in business administration. The degree often, though not always, requires a major in a specific field such as accounting , finance, HRM/personnel , marketing, management , management information systems , real estate ...
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.
The BBA program offers majors in Accountancy, Computer Information Systems, Economics, Finance, Industrial/Organizational Psychology, International Business, Management, Marketing Management, Real Estate, and Statistics and Quantitative Modeling.
Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
She joined the Michigan Ross faculty as an assistant professor in 1991 and was promoted to associate professor in 1995 and to professor in 2000. She was the Jack D. Sparks – Whirlpool Corporation Research Professor of Business Administration from 2005–07 and has held the William Davidson Professor of Business Administration chair since 2010.