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Varsity Spirit cheerleader. Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands.Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies.
Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts.It is primarily focused on academic apparel and memorabilia, with its operations split among three major subsidiaries, including Herff Jones—a manufacturer of products such as class rings, graduation caps and gowns, and yearbooks; Varsity Spirit—which produces apparel and ...
Varsity Brands' annual revenues exceed $1.8 billion, according to the company. It has more than 8,000 full-time employees. [ 5 ] On December 31, 2020, he stepped down as chairman of Varsity to focus on international expansion of cheerleading through the ICU, but still provided consultative services to Varsity.
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Varsity Brands was the parent company of Varsity Spirit, which had become the largest cheerleading and sports-uniform manufacturer in the world by the end of the 2000s. [ 28 ] [ 29 ] Because of the law, Varsity could not register copyrights for its cheerleading-uniform designs as clothing.