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Post Consumer Brands, LLC (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post , owns a large portfolio of cereal brands that include Bran Flakes , Honey Bunches of Oats , Golden Crisp ...
In a 2008 comparison of the nutritional value of 27 cereals, U.S. magazine Consumer Reports found that Post's Golden Crisp and the similar Kellogg's Honey Smacks were the two brands with the highest sugar content—more than 50 percent (by weight)—commenting that one serving of this or other high-sugar cereals contained at least as much sugar ...
Following this public response, in March 2007, Kraft Foods (then-owner of Post Cereals [3]) introduced a new "Improved Taste" version of the cereal that the company claimed would improve "the cereal's taste, texture and appearance while incorporating key nutritional benefits to the product." [citation needed]
C.W. Post was a granola-type breakfast cereal introduced in the United States by General Foods in July 1975 (49 years ago) (). [1] It was named after C. W. Post , the founder of the Postum Cereal Company that later became General Foods.
Post Cereals also started producing "Marshmallow Alpha-Bits" in 1990. Alpha-Bits cereal was invented by Thomas M. Quigley who worked for Post Cereals. The cereal was introduced in 1957 and was taken off the market in 2006. However, Alpha-Bits reappeared for sale in January 2008 with a new formulation, touting "0% Sugar!" as a "Limited Edition ...
Grape-Nuts is a brand of breakfast cereal made from flour, salt and dried yeast, developed in 1897 by C. W. Post, a former patient and later competitor of the 19th-century breakfast food innovator Dr. John Harvey Kellogg. Post's original product was baked as a rigid sheet, then broken into pieces and run through a coffee grinder.